We all want to hit the beach or hang out by the pool looking our best. But, losing weight and reducing body fat is a long-term commitment if you want to keep that beach body for good. This probably isn’t the first time you’ve thought about or tried to lose weight, but we want to ensure that this time, you achieve your goals, have more energy and feel great.

Everyone’s body responds differently to diet and exercise, but on most diets, the average person is going to lose a pound of muscle for every pound of fat lost. This could leave you looking more ‘skinny fat’ than fit. The Branched Chain Amino Acids (BCAAs) in protein provide anti-catabolic support that helps protect muscle fibres from being broken down during training. Since whey protein is such a rich source of BCAAs, enjoying whey protein shakes between meals while dieting can help preserve some of the muscle tissue that might have otherwise been lost. Whey is also valued by dieters for helping them feel full and avoiding snacking temptations.